If you are in the roofing business, starting a blog may not necessarily seem like a stroke of marketing genius.

However, there are a number of reasons why blogging not only makes sense, but is an absolute must for any and every roofing contractor. The following are four of the most important reasons why.

Four Reasons Great Roofing Companies Need A Blog:

Blogs Are Appealing To Readers

If a prospective customer finds your blog through a search engine query, they’ll end up learning a lot more about your business than they will from a static site. Better still, a blog gives you the opportunity to engage in conversation with your readers so that you can establish a rapport with potential customers right off the bat.

Blogs Are Search Engine Friendly

We all know that getting visitors to a conventional static website can be tough. No matter how nice it looks or how great your content is, it takes time to build traffic this way. For a variety of reasons, blogs tend to attract the attention of search engines much more quickly, which means that building and maintaining a blog which is linked to your main site can help you reach potential customers directly as well as making it easier for people to find your business online.

The Cost Is Incredibly Low

Free, easy to use blogging software is widely available (WordPress is an especially popular choice). There are also free web hosting services, but you may want to simply add your new blog to your existing web hosting service. It is also a lot easier than you might think to get started. If you’re completely unfamiliar with blogging, you may want to read up on the topic; there are many books, magazine articles, websites and yes, blogs dedicated to the topic. You cannot go wrong with free (or almost free) marketing, after all.

Blogging Forces You To Really Think About Your Brand and Your Industry

A blog gives you a platform to speak directly to the world about your business. Writing a blog for your roofing business also makes you think about the roofing industry as a whole and how your company fits in. This is an opportunity to refine your message and build your brand identity while building valuable communication skills, not to mention relationships with consumers.

If you’re a roofing contractor, blogging should definitely be part of your marketing strategy. You may not be the best writer out there, but you will find that your skills will improve over time, and the results blogging will yield for your business are well worth the relatively small investment of time and money that it requires.